broadcastprotechsummit – Page 16 – Virtual BroadcastPro Tech Summit | 14 – 15 Jun 2022 | Online
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Egypt’s United Media Services (UMS) has signed two separate Memorandums of Understanding (MoUs) with MBC Group and Al Arabia Outdoor Advertising to enhance cooperation.

UMS’ agreement with Al Arabia for Outdoor Advertising was signed to enhance cooperation in the development of OOH advertising in Egypt, using the latest technology.

The second MoU, between UMS and MBC Group, includes cooperation across three fields, the first of which will see a joint effort between the two companies to counter video piracy.

The second is to enhance cooperation in the production of major dramas, whilst the third is related to distributing UMS’ productions outside Egypt.

The signing of the MoUs was attended by Hassan Abdalla, new Chairperson of UMS; Muhammad Al-Khuraiji, Chairperson of the Al Arabia Outdoor Advertising; and Sam Barnett, CEO of MBC.

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Satellite carrier monitoring system and VSAT tools provider Integrasys has opened a new office in the Dubai Trade Center area, at Nassima Tower, to cover the Middle East Market from UAE.

The company has decided to focus on the United Arab Emirates in order to continue with the worldwide expansion and to serve its customers locally.

Integrasys group has now one office in Asia, one in the Middle East, one in the United States, Head Quarters in Madrid and an R&D Office in Seville. This office provides a more globalised infrastructure to the existing Integrasys group.

Alvaro Sanchez, CEO, Integrasys, said: “Dubai office will play a critical role to support customers in the region, developing customer needs and providing close relationships with our great partners in the Middle East.’’

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The Royal Film Commission – Jordan (RFC) has managed to facilitate the shoot of 321 local and foreign productions in the Kingdom during the first half of 2021, creating therefore 2998 job opportunities in the audio-visual field and spending some 6m Jordanian Dinars ($8.46m) in the country.

Despite many challenges for film and TV productions due to the coronavirus pandemic, Jordan continues to attract local and foreign productions, preserving its position on the global map of filming locations, which has negatively affected the audio-visual sector worldwide.

In 2020, 381 film and TV projects were filmed in Jordan – including 360 local productions and 21 foreign productions – which included feature-length documentaries and narratives, shorts, TV series, TV programmes, advertisements and music videos. The total expenditure of the projects filmed in the Kingdom reached 17.5m ($24.68m) Jordanian Dinars, while directly creating more than 5500 jobs.

At the height of the Corona crisis, the RFC had issued in June 2020 a series of protocols and safety guidelines to resume filming in Jordan and secure a safe working environment for local and foreign productions shooting in the country.

Several big foreign productions did not hesitate to choose Jordan as a filming destination, last year, including the crew of the Korean feature-length narrative The Negotiations, directed Yim Soon-rye, and starring Korean top actors, Hwang Jung-min and Hyun Bin. The film crew included 287 Jordanians.

The Korean filmmaker commented on the Jordanian crew: “They are hard-working, friendly and easy to communicate with.” She added: “I was surprised to see the details of the filming protocol that the RFC prepared at an early stage and with all necessary measures. We, of course, followed the required safety rules.”

The Indian director, Blessy Thomas, also headed to Jordan to film scenes of his feature film Goat Days. With 418 Jordanians in the team, the film was shot in Wadi Rum.

With regard to European productions, the award-winning Estonian director, Kadri Kousaar, chose to shoot scenes of her feature narrative film Dead Woman in the desert of Wadi Rum due to its similarity with the Sinai desert where the story is set. In an interview, Kousaar described her filming experience in Jordan as “wonderful” and hoped it won’t be the last. Regarding the safety regulations for filming during the Corona pandemic, she said: “They are clear and feasible instructions.”

As part of the American series Sesame Workshop, the third part of Ahlan Simisim, an educational and entertaining show for children, was shot in Jordan. The Jordanian producer, Khaled Haddad, commented on the filming during the pandemic: “The Royal Film Commission helped us develop a special protocol, which takes into account social distancing and the presence of a doctor on set at all times.”

In addition, three Arab TV series were also shot in Jordan; one Egyptian and two Yemeni productions.
In a related context, the RFC continues to provide support to eligible productions filming in the country through its financial incentive programmes. In 2020, five projects benefited from the “Tax Exemption Programme” whereby taxes and fees are waived. Two projects benefited from the “Cash Rebate Programme”.

Mohannad Al-Bakri, RFC’s Managing Director, stressed that the Commission will continue to exert all efforts to overcome the pandemic, and said: “2020 was a remarkable year. Nobody can overlook the negative repercussions on the film and television sector due to the global outbreak of the Coronavirus. However, we were adamant to overcome obstacles and facilitate the production process while preserving the public safety guidelines. It is worth mentioning that the support of the concerned governmental entities and security authorities bolstered the audio-visual’s recovery efforts.”

He added: “During the pandemic, the RFC issued a specialised guide for filming in the Kingdom taking into consideration public safety rules and launched two new cash rebates programs for Arab and Jordanian projects. We can see the impact of our efforts through the number of local and foreign productions that were filmed in the Kingdom last year and during the first half of this year, despite the restrictions imposed by the global health situation.”

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SVOD platform StarzPlay has announced the appointment of financial strategist Alessandro Masaro as Senior Vice President of Strategy & Corporate Development. He will be responsible for evaluating financial opportunities for the company, including equity raise, debt financing and mergers and acquisitions, to enhance the financial value proposition of StarzPlay.

Until recently a Board Member of StarzPlay, Masaro has an understanding of the company’s financial and corporate strengths and will leverage his experience in financial management and investment planning to further raise the corporate profile of the organisation.

Speaking about the new appointment, Maaz Sheikh, Co-Founder and CEO of StarzPlay, said: “With the robust increase in subscriber base and our ongoing geographic expansion, we are defining a new era of strategic growth this year. As we look to expand our footprint, launch new products, and tap new audiences, it is important to leverage strategic alliances and strengthen our corporate profile. Alessandro Masaro has in-depth industry expertise that will position StarzPlay as a financially strong, high-growth company.”

Masaro added: “I’m excited to join the team during this incredible time in the evolution of StarzPlay and the overall VOD industry in the region. We are at an inflection point as we see numerous opportunities ahead of us. There is significant potential to be unlocked by StarzPlay and our new strategic growth plans will help create long-term value for all its stakeholders.”

Previously, Masaro was a Principal at Delta Partners Capital, an early-stage and growth capital fund based in Dubai with investments in several fast-growing markets. He has led nearly 30 high-profile tech deals and managed a portfolio valued at over US$100m. His experience also includes advising governments, telcos and media companies in the Middle East and Africa on strategies for digital transformation, strategy development and mergers & acquisitions.

Masaro also served as Board Director of Cash Credit, a data-driven lending technology platform operating in Eastern Europe and South-East Asia, and Virgin Mobile Polska, a digital MVNO in Poland, which got acquired by Play. Masaro has an MSc in Corporate Finance from Bocconi University (Italy) and University of North Carolina (USA), and has lived in Italy, South Africa, and USA before moving to the UAE.

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Lebanese-British actress Razane Jammal is all set to star in a new Netflix series adapted from DC Comics. The Beirut-born actress will officially be joining the ever-expanding DC Universe with the streaming platform’s show titled The Sandman.

The Sandman is based on the popular comic book series of the same name, by author Neil Gaiman. He describes it as a “rich blend of modern myth and dark fantasy in which contemporary fiction, historical drama and legend are seamlessly interwoven”.  The Sandman follows the people and places affected by Morpheus, the Dream King, as he mends the cosmic – and human – mistakes he’s made during his vast existence.

Gaiman is co-writing the series alongside executive producers David S. Goyer and Allan Heinberg.

Playing the character of Lyta Hall, Jammal will be joining a cast of Tom Sturridge, Gwendoline Christie, Jenna Coleman, David Thewlis, Niamh Walsh, and Donna Preston. Hall is the best friend and travel companion of Rose Walker, one of the protagonists of the comic books, and on a desperate search for her missing brother.

Announcing the news to her 148 000 Instagram followers Jammal wrote: “What a dream come true! Thrilled to have joined the DC family.”

The actress is widely known in the region for her work in the Netflix Original series Paranormal, based on the horror books by Egyptian novelist Ahmed Khaled Tawfik.

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Global media company SPI International and Red Cape Distribution have partnered to bring the horror/thriller movie Countdown to theatres in Israel.

In Countdown, a young nurse downloads an app that claims to predict exactly when a person is going to die, telling her that she only has three days to live. She must find a way to save her life before time runs out. Produced by STX Films, Countdown features Elizabeth Lail, star of the Netflix series YOU.

The theatrical release marks the expansion of SPI International’s distribution arm in the region.

Speaking about the partnership, Alexandra Puiu, Sales Manager at SPI International, said: “Though streaming has gained traction during the pandemic with the entire world consuming content from the comfort of their own homes, the social experience of shared viewing in theatres has proven to be difficult to replicate for entertainment providers. As the theatres in the country are gradually reopening after over a year, we are delighted to make our theatrical distribution debut in Israel with Countdown and continue to connect audiences through shared entertainment experiences. SPI International, one of the leaders in worldwide content distribution, operates in six continents distributing films across many territories and our first theatrical release in Israel signifies the first of many to come for the region in the future.”

Ben Kalifi, CEO at Red Cape Distribution, said: “We are thrilled to partner with SPI to expand our theatrical releases in Israel. After more than 15 months that cinemas were shut down, we feel that young audience are thirsty for entertainment and Countdown is the right ‘drink’ at the right time. We are opening cinemas in Israel with it.”

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Sennheiser has launched the new MKE 400 – a compact shotgun microphone. Designed for vloggers, videographers, or anyone with a camera that needs better audio than the onboard microphone, the MKE 400 is a directional shotgun microphone with a super-cardioid polar pattern. A super-cardioid microphone rejects audio from the rear or the sides, making it suitable for interviews and talking heads in noisy environments. 

The MKE 400’s shock-mounted capsule minimises handling noise and comes with both cables as well as a windshield. The microphone’s low-cut filter also does its part in removing problematic low frequencies.

It carries over the three-step sensitivity switch to adjust the audio level input. It also has a low-cut filter and a 3.5mm (1/8”) input to monitor the audio via headphones. The MKE 400 also has an integrated eight-step volume control knob to adjust the audio level of the headphone input. 

Included in the box are 3.5mm TRS and TRRS locking cables to pair with DSLR/M cameras or mobile devices. The mic’s cold-shoe mount with ¼-20 thread allows for universal mounting atop of cameras, gimbals or even at the end of a boom pole.

Kai Lange, Senior Product Manager at Sennheiser, said: “Much has been said about the importance of good audio for video. Now, the new MKE 400 lets users experience how vastly it improves in-camera audio, lifting storytelling to the next level and wowing audiences. We’re replacing the well-known and much loved MKE 400 with this new model, and even die-hard fans will agree that the latest version surpasses the original in many ways. The new MKE 400 now also features a headphone monitoring output with volume control, has a rugged internal shock-mount, clever internal windscreen and automatic on/off function, plus it comes with ample accessories included.”

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US filmmaker Wes Anderson’s tenth feature film The French Dispatch, starring French-Algerian actress Lyna Khoudri, will premiere at the 74th Cannes Film Festival in the official competition.

The film’s star-studded cast includes Bill Murray, Tilda Swinton, Timothee Chalamet, Adrien Brody, Benicio del Toro and Saoirse Ronan, as well as French actors Lea Seydoux and Mathieu Amalric.

The French Dispatch, which comes from Disney-owned Searchlight Pictures, was originally scheduled to have its world premiere at Cannes 2020 but the festival was postponed and later cancelled in the wake of the coronavirus pandemic.

The film will be competing against Annette, a musical film by French director Leos Carax, and Dutch filmmaker Paul Verhoeven’s Benedetta.

The film revolves around the French foreign bureau of a fictional Kansas newspaper.  

The full lineup of the official competition will be announced on June 3. 

The movie was also delayed from its release date of July 24, 2020. Disney is expected to give the film a new release date later this year.

The 74th annual Cannes Film Festival will kick off on July 6 with Spike Lee presiding over the competition jury.

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Late Egyptian megastar Samir Ghanem’s last play El Zaher Lama Yel’ab is now available on MBC’s premium SVOD service Shahid VIP.

Beside Ghanem the play stars Sherine, Tarek Elebiary, Eman Sayed and Emy Talaat Zakaria.

El Zaher Lama Yel’ab is written by Ahmed Elebiary and directed by Tarek Elebiary.

Sharm El Sheikh International Film Festival previously announced that it will honour late comedian Samir Ghanem in its fourth edition.

He passed away on May 20, at the age of 84.

Ghanem’s filmography includes over 40 films between 1964-2021.

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Egyptian superstar Mohamed Ramadan, who recently became the first playable Arab gaming character through his collaboration with Garena Free Fire, has released a music video to encourage regional players at a gaming world series.

The song, titled The Champion, touches upon the need to work hard, embracing all the challenges and obstacles, and overcoming them to become a champion in Garena Free Fire, just like real life.

The exclusive theme song is meant to inspire the teams that are representing the MENA region at the ongoing Free Fire World Series (FFWS) 2021 in Singapore.

Ramadan said: ”When people speak to me about the success I have achieved in life, I always tell them that it’s a result of all the hard work. I have put into chasing my desire and ambition to be the best at whatever I do – be it acting, music or anything in life in general. Fame, success, and money have all been just a by-product of my hard work and that’s what I want to convey to all my fans through this song. Determination and perseverance are the key factors needed to be a champion in real life. Trust in God is a success.”

Ramadan, who co-produced the song added: ”I hope the song will inspire both MENA teams to do their best and be proud of their achievements, regardless of the result. I wish VIP Esports & DEA the best of luck – do MENA proud at the World Series!”

Composed by RedOne and Adil Khayat, the English chorus of the soundtrack is sung by Frankie J while the English lyrics were written by RedOne and Arabic lyrics written by Ahmed Inzaghi.

The release of The Champion comes a few months after Mohamed Ramadan’s nomination in the Listeners Choice category of the 2021 MTV Africa Music Awards. Most recently, the Egyptian star also performed in the virtual Africa Day concert, produced by MTV Base Africa, having been featured as part of the Artist Spotlight.

Saadallah Djamal Eddine, Captain of VIP Esports, commented: ”We are motivated after receiving such encouragement from Mohamed Ramadan, we can’t believe it. It is a few days to the biggest day of our esports lives and listening to The Champion song will be a huge inspiration for us. The song will definitely be on repeat over the next few days!”

The finals will be held on Sunday, May 30.

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