Dubai-based distributor Advanced Media Trading, which represents more than 100 brands in the professional broadcast, AV and photography sectors in the MENA region, is relocating its operations to a brand-new location on the mezzanine floor of the Galadari Automobile Building (Mazda Showroom) in Sheikh Zayed Road, Dubai. At a time when most companies have been cautious with their investments, the distributor’s bold and ambitious relocation from Al Khaleej Centre, Bur Dubai, where it launched its operations in 2003 and expanded over the years, comes as a big surprise but has also renewed people’s confidence in the market. The distributor also introduced a brand-new logo earlier this month to reflect the strategic changes the company is undertaking to continue maintaining its top spot in the market.
“We will have a 1500 sqm showroom and offices at the new location to start with. Our workshop and training programmes will also be held within this space. This move will allow us to undertake further expansion and bold transformation in the future,” commented Kaveh Farnam, CEO of Advanced Media Trading.
“Our Al Khaleej operations will cease on May 31. Our new showroom on Sheikh Zayed Road will be open from May 31. Our warehouse location continues to remain the same. Our office and mobile phone numbers, as well as e-mail contacts, will also remain unchanged.”
Alongside the new move, Advanced Media has also created a more dedicated space for its service centre, including a special space to service DJI products, for which the company will now be the exclusive distributor in the MENA region. The service centre will be located beside its warehouse on 8th Street at Al Quoz Industrial area in Dubai.
“With this strategic relocation, we have now ensured that our showroom and warehouse are very close to each other. We have also created a dedicated service centre for DJI because their products are in big demand and have always been. We have seen a big boom in the market this year. There has been increased interest in drones and mirrorless cameras, which indicates that production is again ramping up in the region. We are also seeing a big demand for RED cameras in the region. This year, we have sold more than 70 units since its launch and we have a backorder for more than 100 units. Every month, we are typically selling at least three big RED cameras. Likewise, the demand for ARRI cameras is very high. So there is a big demand in the market and our new showroom and facilities have been redesigned with these factors in mind.”
Farnam also added that the Saudi market, where Advanced Media launched a big showroom two years ago, is also doing extremely well.
“Based on the kind of products that are selling, we can e to gauge market needs and Advanced Media has always tried to stay on top of these requirements,” he added.
With social media creating extended opportunities for sports rights holders to engage fans, we had David Dellea, Head of Sports Business Advisory at PwC, moderate this discussion on its potential. The panel consisted of Kinda Ibrahim, Director of Global Content Partnerships (News, Sports & Entertainment), MEA and Turkey, Twitter; Rami M. Zeidan, Head of Video and Creative at TikTok; and Rosemarie Saad, Branded Content Sales Director at Saudi Media Company.
The discussion looked at how social media platforms help extend the narratives differently for commercial partners, the roles they play, and how they help drive subscriptions or engagement. Dellea explored the overarching role of social media within the larger media ecosystem and asked where it fits – as primary screen, secondary screen or complementary.
David Dellea, Head of Sports Business Advisory at PwC.
Zeidan commented that TikTok serves as an independent screen where the team witnesses an “amazing onboarding of lots of big clubs, federations, players and much more that has allowed us to build an ecosystem where sports has its own ongoing narrative, whether it is in health and fitness, football or basketball”.
Ibrahim pointed out that Twitter sees itself as a complement to rights holders, offering partners “an incremental audience” and creating “fan engagement”. She defined Twitter as “the world’s largest couch, where fans flock together to watch, converse and cheer for their favourite teams, leagues and athletes”.
“This was intensified during the pandemic, where stadiums had no audience. Players were playing without audience, so rights holders were relying on social media to extend that fan engagement. We saw a massive surge in user growth last year – over 27% in monetisable daily active users and over 34% growth in video watch-time, to reach over 3.5bn views daily.”
To Dellea’s follow-up question on how Twitter works with rights owners to drive more business, Ibrahim explained how it worked with Saudi Media Company.
“We worked with the Saudi Pro League, which is massive on Twitter. Near-live short clips were published through our portals in almost real-time; so as the match was happening, the publisher published their best clips from the match in real-time. Last year alone, we had over 91m tweets around it. Basically, they were simulcasting on Twitter so it was on TV but also on Twitter in terms of live matches. We also partnered with BeIn Sports to drive subscription.”
As a broadcast network, Rosemarie Saad explained that for the Saudi Pro League, “Communication went out through multiple touch points and multiple channels, especially Twitter. The engagement is great because from a commercial standpoint, we see year after year the same TV-sponsoring brands cross-promoting the same content on social media, especially on Twitter in Saudi Arabia. I think the aim of having multiple channels broadcast football content derived from the main game will help leverage each other’s audiences and extend that reach.”
“We saw a massive surge in user growth last year – over 27% in monetisable daily active users and over 34% growth in video watch-time, to reach over 3.5bn views daily” – Kinda Ibrahim, Director of Global Content Partnerships, MEA and Turkey, Twitter
What TikTok has done phenomenally well, according to Zeidan, is “create an active community of broadcasters, clubs and celebrity players, professional players, and then the long tail of creators who are online”.
“Today, if you look at the current sports properties, they live separately on different channels. You put all of that together in one place and you have TikTok. The football clubs are all onboarded on TikTok. The global players, the influencers and anyone with a passion for sports found a place on TikTok to communicate their passion. All of a sudden, everything converges on TikTok. During Covid, we did a massive football freestyling challenge that allowed people to just keep moving.
“What that does, to publishers and brands in particular, is they allow themselves to play around with the sports narrative, to speak to the sports fan, so they are able to tap into different dimensions of the sport. And it also gives everyone a chance to have an ongoing communication or an ongoing flow of content throughout the year.”
Dellea asked Saad if there was a fear of too much dependence on social media as a gateway to content. She brushed off these concerns, saying that “Saudi fans are super expressive” and social media enables them to boldly express their sentiments, especially with no stadium experience to offer.
The panellists agreed that rights owners come to their platforms to achieve something specific.
Zeidan cited the case of Al Hilal Club from the Saudi Pro League, and said social media gives greater access for different brands to come together.
“This means I can see my favourite player doing TikToks. I can see how they are enjoying and participating in challenges, and I can also participate with them. Al Hilal Club from Saudi Pro League had 150,000 followers within the first ten days of joining TikTok. Their hashtag now has over a billion views, so there is a lot of fan connection because we are extending the conversation.”
He called this “an extension of the narrative”.
“We keep focusing on the full picture. How can we build real-time access to what’s happening, how can we build a connection with the brand – i.e., the player and the club – and how can we really nurture the community? Today, we focus a lot on the underground clubs that are not known, because there is a lot of affinity to global platforms like the English Premier League, compared to local platforms. How can we increase the equity of our local ecosystem, our local players and our local commentators? In that narrative, building a full ecosystem in its full dimensions of global, local, small and big – that is what we are trying to do.”
“How can we increase the equity of our local ecosystem, our local players and our local commentators? In that narrative, building a full ecosystem in its full dimensions of global, local, small and big – that is what we are trying to do” – Rami M. Zeidan, Head of Video and Creative, TikTok
Dellea asked if consumers suffer from an overload of content as a result.
Saad remarked that the same game on different platforms appeals in different forms to different users, and so that is not a concern. Ibrahim added that it’s not just about churning out a lot of content, but about “timing, the frequency, the quality and the type of content”.
“You want to make sure you are not just sharing clippings and postings on social media, but catering to that type of platform. So polls, voting, a conversational card, anything that helps you keep the fan engagement going on that platform is very important.”
Zeidan added that we are still only at the tip of the iceberg when it comes to how much sports content is available online.
Asked how social media platforms see themselves evolving differently from mainstream media, Ibrahim maintained that Twitter’s execution has always been different.
“We live streamed the first 45 minutes of golf matches in a PGA tour, for example, and if anybody wanted to see the rest of the match, they could subscribe and watch it at the platform of the rights owner. That is what we are going to continue to do. The execution and the format will be different. The aim is to have it sustainable and long-term and to build this consumer habit, and build a sustainable relationship with the rights owner.”
Zeidan maintained that new opportunities will unfold for the rights holder to expand the narrative.
“The expansion of the narrative then starts playing on ‘here’s our biggest property, our biggest bet, but you know what, here’s our seven to eight other properties as well that we need support to build’. And we start having this conversation under the umbrella of partnerships, rather than that of buying and selling.”
The panel concluded with Saad saying that broadcasters and rights owners see great benefits in working closely “with social media and adjacent platforms to provide users with almost real-time content that is right on TV”.
“The monetisation opportunities are endless here when it comes to identifying the routes for brands to leverage from sponsoring content or creating online activity, competitions around some games or promotions and so on. In the region, we still have great room for development when it comes to transforming the industry’s data into actual revenue.
“I think the aim of having multiple channels broadcast football content derived from the main game will help leverage each other’s audiences and extend that reach” – Rosemarie Saad, Branded Content Sales Director, Saudi Media Company
“So today, thanks to technology, sports entities can acquire centralised systems that can connect to different existing systems or different existing touch points such as merchandising, ticketing, loyalty programming software and so on. The better these industries and entities can combine those and create actual profiles of these fans, the better the brands will be able to leverage. I believe the more you know your fans, the better you can personalise the messages and create relevant content, so they can then turn into customers.”
Ibrahim stated that rights holders should look at the benefits of “keeping the content on their own platform, versus where the audience actually is, versus what the audience wants to consume … Massive growth cannot come from just existing on one platform. It has to exist on multiple platforms. It is about devising strategies about how you can exist on them and what they can provide.”
The panel also discussed the younger generation’s greater propensity for e-gaming and esports, and how media houses use these platforms to engage with and access them. “That these e-games are derived from the real game and players is a good touch point to communicate with them,” said Saad.
With new realities continuously emerging, the panellists felt that social media platforms would be able to capitalise on the current sports scenario and use it to drive subscriptions for sports rights holders.
New Media Academy, a platform designed to shape the future of social media by incubating next-generation digital leaders in the Middle East, has launched the second season of its content creators programme – Faris Al Muhtawa.
Officially launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in June 2020, New Media Academy received more than 1,500 applications for the new edition of the programme which is open to all content creators looking to learn the A-Z of content ideation and creation.
The five-month programme will be led by Lowi Sahi, who boasts over 300m YouTube views and 5m followers.
This season, a total of 50 content creators will learn the craft of storytelling, scripting, filming and editing by a line-up of instructors who will join Sahi, including Christian LeBlanc, Drew Binsky, Caleb Gardener, Mina Al Sheikhly, Mohsin Khan and more.
After the 50 participants have completed the five-month programme, ten of the cohort will continue the journey for a further three-year incubation period as they set off on a path to becoming full-time content creators.
The programme has been designed to shape digital professionals capable of taking on the major shifts occurring in the working world.
Speaking about the programme, Rashid Al Awadhi, CEO of New Media Academy, said: “As the Fourth Industrial Revolution accelerates, a multitude of new jobs have emerged which need dynamic and digitally-minded professionals to fill them, and take industries forward into the future. The Academy is developing content professionals who can meet this surging demand for digital jobs in the government and private sectors, which are undergoing rapid digital transformations. By providing certified training in an array of digital disciplines, we are upskilling young people to lead and elevate the strategies and policies of organisations in the region to new levels to increase global competitiveness and affect a positive shift to digital-first thinking.”
He added: “Influencer marketing, especially in the Arab World, is in a state of flux right now in the region. While the market is growing exponentially around the globe, with some market analysts predicting the industry will be worth more than US$15bn by 2022, it is on the decline in the Arab World. To overcome this, we are committed to sourcing and streamlining content creators who naturally excel in the digital sphere to maximise their reputation, reach and revenue.”
The newly revamped Faris Al Muhtawa programme has increased its onboarding number of handpicked participants from 20 to 50 content creators. At the end of the programme, ten creators will be selected and signed up exclusively with New Media Academy to continue their journey.
Faris Al Muhtawa provides content creators with a suite of resources to assist them to ensure a fully integrated and immersive experience. This will include the latest software and editing tools as well as weekly gatherings and outings for the participants to network and build a community with the New Media Academy team and other students around like-minded interests and goals.
The ten content creators who signed and graduated from the first season grew their audience reach on their social media channels from 500K to 2.2m followers.
Grass Valley has appointed Hany Bartella as Managing Director for the Middle East and Africa. Leveraging 25 years’ experience in the broadcast vendor community, Bartella rejoins Grass Valley to help drive its market presence and support customers in the region.
Bartella held multiple roles with various suppliers throughout his career, providing extensive experience across different industry sectors, including acquisition and live production, networking and infrastructure, post-production and playout. He joins Grass Valley’s EMEA management team in a senior commercial role reporting to Tim Banks, Vice President of sales, EMEA.
Speaking about the new appointment, Tim Banks said: “We are thrilled to welcome Hany Bartella back to the Grass Valley team. His business acumen, deep understanding of technology, and passion for the industry will be great assets. We see tremendous opportunity for growth in the Middle East region as the industry embarks on the next phase of technology transformation — whether migrating to new formats, adopting agile, future-proof infrastructures or embracing remote/distributed production. Hany’s appointment exemplifies GV’s commitment to our customers and GV’s ambition to strengthen our market leadership position in the region.”
Bartella added: “The broadcast industry is evolving rapidly, with exciting innovations in emerging formats and new ways of producing content coming to the fore. I am excited to return to Grass Valley to join a team that is dedicated to enabling customers in the Middle East to realise the full potential of these broadcasting advancements.”
Prior to his appointment, Bartella was head of media sales at Sony for the Middle East and Africa. Bartella established a significant foothold in the region in his previous role with Grass Valley as Managing Director for the Middle East, during which he managed the restructuring of Miranda and Grass Valley offices for the combined company’s local operations.
Ateme has announced that its NEA-Live Just-in-Time (JIT) packager now offers production-grade low latency in pull mode for both HLS and DASH. These updates make Ateme the first to bring a low-latency JIT packager by using its own patented technology.
The streaming service providers will now be able to use the packager to deliver live streaming content in low-latency mode, with JIT packaging in pull mode, where only the format needed for the requesting device is created and delivered. Moreover, they can use the same workflow for more typical OTT services – including time-shifted TV, start-over capabilities, and VOD, on any device. Viewers can therefore have a range of high-quality experiences, while streaming service providers will get more efficient, less complex operations.
Commenting on the development, Tanguy Person, NEA-Live Product Owner, Ateme, said: “Delivering low-latency live streams is essential for high-value content such as live sports, for example. Viewers expect to be able to watch live streaming video as close to real-time as possible on any screen. The low latency provided by NEA-Live allows OTT providers to offer audiences the quality of experience and services that they have come to expect from broadcast TV. This will help them to ensure that their offering stands out from the crowd and allows them to better compete within the OTT landscape.”
Inmarsat has signed a maritime deal with Japan Radio Company (JRC), which has joined Inmarsats group of Certified Application Providers (CAP) offering applications via Inmarsats dedicated Fleet Connect bandwidth.
The announcement follows the successful trial of JRCs Smart Ship Viewer bridge solution onboard Taiwan Navigations Handymax bulk carrier Tai Splendor. Taiwan Navigation has now contracted to use Fleet Connect and JRCs Smart Ship Viewer across its eight new buildings and eight existing vessels.
In a statement, a spokesperson from Taiwan Navigation said: Taiwan Navigation prides itself on the high quality of its operations and has ambitious plans for expansion within the region. We are moving ahead by investing in new ships and digitalisation and as part of our strategy we are deploying the best available assets to optimise safety and efficiency.
Hiroshi Miyashita, Manager of SATCOM Business Group at JRC, added: The SSV is a networked bridge and communications management solution with capabilities including ship monitoring, Electronic Chart Display and Information System (ECDIS), navigation and routing, Voyage Data Recorder (VDR) downloads, and data sharing using the J-Marine Cloud. Entering into the Inmarsat CAP programme will allow us to use Fleet Connect to provide the dedicated bandwidth that ensures this powerful digital network is available on-demand, to prioritise data traffic and optimise vessel efficiency in a safe and secure way.
Marco Cristoforo Camporeale, Senior Director, Digital Applications for Inmarsat Maritime commented: Given the stature of JRC as a provider of advanced marine technology, this new agreement is a major step forward for the CAP programme. The Taiwan Navigation contract is a notable country success for both Inmarsats high-speed Fleet Xpress service and Fleet Connects dedicated bandwidth in particular.”
He added: “Combined, these agreements add a significant new bridge network option for Fleet Xpress customers worldwide, while also allowing us to demonstrate the reality of Fleet Connect dedicated bandwidth to Taiwans widely respected ship owning community. The secure cyber protection provided by Fleet Connects segregation from the vessels primary bandwidth was also influential in Taiwan Navigations decision. Separation of the JRC SSV network from other traffic, such as crew communications, creates an additional layer of cybersecurity protection.”
Inmarsats Certified Application Provider marketplace now hosts over 40 applications designed for ship owners and operators to reduce fuel emissions, enhance vessel performance, improve navigation, train crew and save lives at sea.
Scopernia, a new generation management consulting firm, has launched the Middle East’s first gaming consulting service – Scopernia Gaming.
Designed to accelerate the growth of organisations and enable them to be future-fit, Scopernia Gaming will empower businesses to draw from the learnings of the gaming industry and apply best practices in their operations for higher levels of efficiency and productivity.
Scopernia Gaming also supports organisations to become more actively involved in the gaming world and also to design and develop their brand strategies to appeal to the next generation of digital-first game-savvy customers.
With more than 40% of Gen-Z being active gamers, learning from the gaming industry will help organisations in any business sector to engage with the younger generation by understanding how they live, think, work, and consume differently.
Scopernia Gaming is the result of a collaboration between Scopernia and gaming industry expert Lalit Vase, who led Red Entertainment Distribution, a video games distribution and marketing house for 20 years; Founded Power League Gaming, a gaming and esports focused strategy and activation agency, and Nasr Esports, the esports team in the MENA region.
Speaking about the launch, Jeremy Denisty, Managing Director MENA at Scopernia, said: “Scopernia Gaming is truly a game-changing consulting service in the region. It takes into consideration one of the most important audiences for all organisations – the Middle East’s largest demographic, its youth. By understanding the aspirations and attitudes of young people through insights gained from the gaming industry, we will support government and business entities to be prepared for the future. Further, we support organisations to gain the most from the gaming ecosystem rather than do the cursory banner-ad approach that does not gain effective eye-balls. By gaining an in-depth understanding of gaming communities, organisations can learn more about customer behaviour, especially that of youth, and new ways of living. This will accelerate the positive transformation of organisations as well as build an ecosystem of opportunities to thrive in the new normal.”
He explained: “Making organisations future-fit is our core business. So naturally, helping entities, entrepreneurs, and business leaders harness the power of gaming as one of the fastest-growing and most successful industry was an organic evolution. With the pandemic calling for the internal transformation of organisations, gaming consultancy offers an efficient pathway to make them agile, flexible and relevant. Lalit Vase brings a strong understanding of the gaming community which enables us to identify and build brand values that foster genuine connections.”
Lalit Vase, Co-founder of Scopernia Gaming, said: “I have spent more than two decades in video gaming and have seen it grow from a niche business to a mainstream form of entertainment. The video gaming and eSports industry have a bright future in the Middle East. With Scopernia Gaming, we aim to advise people and companies on how they can leverage the learnings from the gaming industry.”
By delivering gaming consulting services, Scopernia Gaming aims to make its partnering entities relevant to the young customer base and foster real-time engagement. Gaming consultancy also brings value internally as entities can optimise their operations, attract, and build talent and accelerate growth.
Scopernia has helped more than 150 companies across EMEA become future-fit and a force for good.
Global Eagle, the provider of high-speed inflight connectivity solutions, and Telesat have cleared a milestone in the verification phase for Global Eagles Airconnect Ka IFC terminal to be used with the Telesat Lightspeed Low Earth Orbit (LEO) network.
Telesat and Global Eagle engineers recently carried out network simulations to determine the efficiency of the antenna at flight speed and to mimic the real-world experience of use cases requiring fibre-like latency and high-speed throughput from the aircraft, including online gaming, cloud-hosted applications, and content-rich social media. Global Eagles Airconnect Ka system provides efficiency in satellite communications while maintaining full performance when the target satellite is close to the horizon.
Rigorous testing in multi-orbit configurations achieved round-trip latency of 19ms, compared to traditional geostationary satellite (GEO) networks which experience over 600ms of latency.
Commenting on the development, Tim Southard, Vice President Networks, Global Eagle said: Our Airconnect Ka system, in conjunction with the Telesat Lightspeed network, will enable airline passengers to play online games like Fortnite and Roblox, live stream video, upload high-quality holiday pictures and videos to Instagram and zip through Salesforce and Outlook tasks, as they would on broadband fibre, while at 40,000 feet.
The Airconnect Ka antenna system is ready to use now on the current generation of GEO satellites and is planned to be certified on the Telesat Lightspeed network in the future. Currently, Global Eagle is using Telesat GEO satellites to provide high-quality connectivity to its large number of mobility customers in maritime, aviation and other markets.
Mike Pigott, Executive Vice President Connectivity, Global Eagle, added: Achieving this critical milestone lays the foundation for the eventual certification of our Airconnect Ka solution on the Telesat Lightspeed constellation. Our airline customers will benefit from the extraordinary advantages of Telesat Lightspeed network earlier and with few upgrades required after installation. Telesats expertise and the advanced Telesat Lightspeed network make us proud to be working together to show the industry-changing capability of LEO. Since 2018, our partnership with Telesat has demonstrated the smooth transition from existing GEO satellite networks to LEO satellites inflight. We now have the confidence to begin installations this year.
Erwin Hudson, Vice President, LEO, Telesat, commented: With Global Eagles Ka terminal evolution, airlines can be confident that they are future-proofing their connectivity decisions today. Telesat Lightspeed is the only enterprise-grade LEO network that can provide gate-to-gate, fibre-quality connectivity to every passenger on every flight, anywhere in the world. Collaborating with future-focused companies like Global Eagle will enable us to achieve our goal of transforming inflight connectivity with the Telesat Lightspeed network.
NASA has selected the fourth astronaut to join the next human spaceflight mission to the International Space Station.
The space agency announced it has tapped Kayla Barron to serve as a mission specialist for SpaceXs next Crew Dragon launch, which is slated for October 23. Barron joins NASA astronauts Raja Chari and Tom Marshburn, and European Space Agency astronaut Matthias Maurer, who had been assigned to Crew-3 last December.
It will be Barrons first spaceflight as she recently became a NASA astronaut in January 2020. She will be the only female space explorer among the missions international crew.
Barron has a bachelors degree in systems engineering from the US Naval Academy in Annapolis, Maryland and continued her studies to obtain her masters degree in nuclear engineering from the University of Cambridge in England as a Gates Cambridge Scholar.
Crew-3 members will begin their six-month stay as Crew-2 is wrapping up their final days on the ISS. For now, Crew-2 is slated to return to Earth no earlier than October 31.
SES Government Solutions, a wholly-owned subsidiary of SES, in partnership with a key US Government customer, designed, developed and fielded O3b Medium Earth Orbit (MEO) reachback capability to provide mission-critical communications for a key combatant command. The awarded task order for USD 11.8m is against the single-award USD 516.7m Blanket Purchase Agreement (BPA) for MEO low-latency high-throughput satellite (HTS) services. This is the 15th task order awarded to SES GS on this BPA.
With this agreement, SES Government Solutions expands its high-throughput, low-latency services in support of mission-essential combatant command requirements, as the customer needs evolve, by providing flexible and secure communications solutions.
Using O3b services, US Government customers can take advantage of the field-proven capabilities to support the provisioning of enterprise services to deployed warfighters. The solution leverages the MEO constellation by providing fibre-like connectivity to austere deployed locations.
Brigadier General Pete Hoene, USAF (retired), President and CEO of SES Government Solutions, said: The Department of Defense has vast and expansive information at their fingertips. Utilising reachback technology gives our warfighters the information and support needed for mission success. By leveraging the O3b MEO constellation, deployed US military personnel have access to near real-time decision-making intelligence at the tactical edge.
Inmarsat has signed a maritime deal with Japan Radio Company (JRC), which has joined Inmarsats group of Certified Application Providers (CAP) offering applications via Inmarsats dedicated Fleet Connect bandwidth.
Global Eagle, the provider of high-speed inflight connectivity solutions, and Telesat have cleared a milestone in the verification phase for Global Eagles Airconnect Ka IFC terminal to be used with the Telesat Lightspeed Low Earth Orbit (LEO) network.
SES Government Solutions, a wholly-owned subsidiary of SES, in partnership with a key US Government customer, designed, developed and fielded O3b Medium Earth Orbit (MEO) reachback capability to provide mission-critical communications for a key combatant command. The awarded task order for USD 11.8m is against the single-award USD 516.7m Blanket Purchase Agreement (BPA) for MEO low-latency high-throughput satellite (HTS) services. This is the 15th task order awarded to SES GS on this BPA.