Zahra Zayat is a veteran in the Media & entertainment market with extensive experience in growth strategies, pay tv, digital and OTT industries. Zahra is currently the Chief Commercial Officer of Evision/ e&Life (formerly Etisalat) leading the regional and international expansion strategy of the multimedia and digital offering.
Zahra previously led OSN’s strategy on Digital, OTT, and business development. Under her leadership, the company launched the OSN Streaming App seeing unprecedented growth.
Prior to that, Zahra launched YuppTV in the MENA region and grew it to become one of the largest OTT platforms serving South Asians in the region at the time.
Zahra is passionate about re-inventing the future of Media and revolutionizing the way Entertainment is consumed across the region.